Each click earns one cookie, which can be used to purchase upgrades such as cursors or grandmas that generate cookies over time. In the game, the player's goal is to bake as many cookies as possible by clicking on a large cookie displayed on the screen.
The gameplay mechanics encourage players to keep playing and clicking to earn more cookies and unlock new upgrades. Although newer versions of the game have been released with updated features, the original version remains popular and available to play online.
As the player accumulates more and more cookies, they can purchase even more powerful upgrades and unlock new achievements.
Cookie Clicker's popularity can be attributed to several factors. Firstly, the game's simple yet addictive gameplay, which encourages players to keep clicking and unlocking new upgrades.
Secondly, the game's creator, Julien Thiennot, engaged with the community and regularly released updates and new content, keeping players engaged and interested in the game.
Thirdly, social media platforms allowed players to share their progress and achievements with others, leading to a viral spread of the game and increasing its popularity.
Lastly, the game's accessibility as a browser-based game that can be played on almost any device with an internet connection made it easy for anyone to play and enjoy the game.